MICHAEL BIERMAN RESUME@THEBIERMANS.NET 408.654.9721 SANTA CLARA, CALIFORNIA THEBIERMANS.NET PROFILE More than ten years product management and design. Experienced in web and mobile platforms, consumer, and embedded software. Proven ability to bring initiatives to timely completion and create a roadmap for long term success. Strong technical skills combined with business acumen; a collaborative leader who leverages the team’s talents to deliver results. PROFESSIONAL HIGHLIGHTS Product Management * Created eBay’s first blogging product to both enhance eBay’s renowned community and drive significant natural search traffic through community-created, persistent, rich content. EBay buyers and sellers use blogging to enhance their credibility, trustworthiness, and reputation while eBay enjoys increased time on site and transaction volumes. * Redesigned eBay’s Product Description Pages to drive a $1.8M annual increase in transaction activity and significant increases in page views via natural search. * Managed all phases of the product life cycle on time and within budget, for three consecutive releases of Adobe SVG Viewer including market (MRD) and product requirement (PRD) documents (four releases) and product integration with Adobe’s authoring tools and servers including Illustrator, GoLive and Graphics Server. * Developed licensing and distribution strategy for Adobe SVG Viewer, including third party distribution with partners such as RealNetworks establishing upward of 166 million seats (38% market penetration) installed over approximately 14 months. * Turned over 300 unique support contracts with non-standard terms worth over $225M, into three standard contracts to ensure Sun could meet the contractual obligations to its Java source licensees and created a royalty and support revenue forecast. * Led a cross-functional team to improve the customer’s “out of box” experience; simplifying the product installation, increasing customer satisfaction and converting more evaluations into purchases, while saving Microtec over $250,000 annually. * Created the prototype and wrote the feature requirements for Microtec’s first on-line documentation system. Increasing usability and reducing the costs of documentation by 23%. * Increased Microtec’s support renewal revenue by 15% in one year.Evangelism * Represented Adobe at conferences and seminars such as Seybold, Builder.com, and FlashForward. Awarded the Customer Briefing Center’s Quarterly Top Presenter and Speaker of the Year awards. * Created an early adopter community to inform and inspire developers by communicating Adobe strategy, delivering announcements, and gathering requirements to establish Adobe’s product leadership. * Managed staff of five to create and evolve a developer network (www.adobe.com/svg) including demos, whitepapers, and authoring guides to educate and inspire SVG-technology adoption. * Served as Adobe’s Marketing liaison with World Wide Web Consortium (W3C) ensuring that Adobe’s messages were congruent with the W3C. EMPLOYMENT HISTORY Product Management Consultant 2007-Present Product Management and design including product and process definition, requirements development and prioritization. Strong technical skills combine with usability, accessibility, and business savvy effect impactful products. Ability to launch a new product from a blank slate or enhance existing products thought their lifecycle. Primary client: Assist Guide Information Services. Habeas 2006-2007 Senior Product Manager Created and launched new products that created a competitive advantage based on Adobe Flex, a Yahoo! Map mashup, and populated by a combination of in-house and third party data. Developed a platform for a new line of business focused on advertising. eBay 2005-2006 Senior Product Manager, Internet Marketing & Community Launched new products such as eBay Blogs and Product Description Pages designed to enhance eBay Community and maximize natural search traffic and decrease spending on paid search. Product Management Consultant 2001-2005 Including: Adobe, BEA, enScaler, Ideaburst, Open Design Alliance, and Software Mechanics. Adobe Systems 1999-2001 Senior Product Manager and Evangelist Launched new initiative within Adobe, including the Adobe SVG Viewer. Scalable Vector Graphics (SVG) is the W3C’s XML-based language for programmable 2D vector graphics that enables data-driven, interactive, personalized graphics for web, wireless and print. Introduced SVG into most of Adobe’s product line, while creating a vibrant developer community. Java Software, Sun Microsystems 1997-1999 Product Manager, Java Source Licensee Engineering Managed an engineering services product, provided customer relations and advocacy by serving as the liaison among the engineering, legal, and sales organizations. Microtec, A Mentor Graphics Company 1995-1997 Project Manager, Marketing Managed projects including new licensing programs, packaging redesign to improve customer perception and reduce cost. Served as Lead Auditor for ISO 9000 registration. Microtec produces embedded Integrated Development Environments (IDEs) and a Real-Time OS. Globetrotter Software, A Macrovision Corporation 1994-1995 Training, Technical Support & Writing Produced and edited end-user and developer manuals and marketing materials. Developed and delivered course materials, and provided end user and first line Developer support. Globetrotter makes license-management products for enterprise and software publishers. Sun Microsystems 1990-1994 Technical Editor for developer manuals, Script and Tools Development, FrameMaker Guru for the Technical Publications team, and product manager for FlexLM licensing. EDUCATION, CERTIFICATIONS, PUBLICATIONS, AND AWARDS * U.S. 60,950,102 “Method and Apparatus for Querying Reputation Networks,” Bierman et al. U.S. Patent Pending, July 16, 2007 * Bachelor of Arts; California State University, Northridge * Mediation Certification, California Community Dispute Resolution * Award for Excellence, Society for Technical Communication Style Guide 1994 Resume: Michael Bierman michael@thebiermans.net | 408.654.9721 | thebiermans.net 2 of 2 Page 1 of 2