Profile
More than ten years product management and design. Experienced in web and mobile platforms, consumer, and embedded software. Proven ability to bring initiatives to timely completion and create a roadmap for long term success. Strong technical skills combined with business acumen; a collaborative leader who leverages the team’s talents to deliver results.
Professional Highlights
Product Management
- Managed Web Tools strategy for Nokia with Tools that covered upwards of 85% of the Developer market. No competitor currently offers more developer choice or a more competitive Tool offering than Nokia.
- Created eBay’s first blogging product to both enhance eBay’s renowned community and drive significant natural search traffic through community-created, persistent, rich content. EBay use blogs to enhance their credibility, trustworthiness, and reputation while eBay enjoys increased time on site and transaction volumes.
- Redesigned eBay’s Product Description Pages to drive a $1.8M annual increase in transaction activity and significant increases in page views via natural search.
- Managed all phases of the product life cycle on time and within budget, for three consecutive releases of Adobe SVG Viewer including market (MRD) and product requirement (PRD) documents (four releases) and product integration with Adobe’s authoring tools and servers including Illustrator, InDesign, GoLive and Graphics Server.
- Developed licensing and distribution strategy for Adobe SVG Viewer, including third party distribution with partners such as RealNetworks establishing upward of 166 million seats (38% market penetration) installed over approximately 14 months.
- Turned over 300 unique support contracts with non-standard terms worth over $225M, into three standard contracts to ensure Sun could meet the contractual obligations to its Java source licensees and created a royalty and support revenue forecast.
- Led a cross-functional team to improve the customer’s “out of box” experience; simplifying the product installation, increasing customer satisfaction and converting more evaluations into purchases, while saving Microtec over $250,000 annually.
- Created the prototype and wrote the feature requirements for Microtec’s first on-line documentation system. Increasing usability and reducing the costs of documentation by 23%.
- Increased Microtec’s support renewal revenue by 15% in one year.
Evangelism
- Represented Adobe at conferences and seminars such as Seybold, Builder.com, and FlashForward. Awarded the Customer Briefing Center’s Quarterly Top Presenter and Speaker of the Year awards.
- Created an early adopter community to inform and inspire developers by communicating Adobe strategy, delivering announcements, and gathering requirements to establish Adobe’s product leadership.
- Managed staff of five to create and evolve a developer network (www.adobe.com/svg) including demos, whitepapers, and authoring guides to educate and inspire SVG-technology adoption.
- Served as Adobe’s Marketing liaison with World Wide Web Consortium (W3C) ensuring that Adobe’s messages were congruent with the W3C.
Employment History
Nokia
2008–Present
Senior Product Manager,
Web & WRT (Web Runtime) Tools
Sole Product Manager of five Web Developer IDEs and other tools including Nokia WRT plug‑in for Aptana Studio, WRT extension for Adobe Dreamweaver, and WRT plug‑in for Microsoft Visual Studio. Tools enable all aspects of developing of rich mobile applications. Responsible for strategy and feature requirements and UX for WRT and web optimization tools for Nokia devices in a fast-paced Agile structure averaging one release per month. Worked with partners to align roadmaps and product launch activities. Nokia’s WRT is based on WebKit and led the industry in mobile web-based applications and is working toward the emerging W3C WebApp specifications. Based on web standards with the added power of Nokia Platform Services, WRT enables every web developer to create rich mobile applications.
Product Management and Design Consultant
2007–2008
Product Management and design including requirements definition and process definition. Technical depth combined with usability, accessibility, and business savvy effect impactful products. Ability to start with a blank slate or enhance existing products throughout their lifecycle. Primary client: Assist Guide Information Services.
Habeas
2006–2007
Senior Product Manager
Created and launched new products that created a competitive advantage based on Adobe Flex, a Yahoo! Map mashup, and populated by a combination of in-house and third party data (patent pending). Developed a platform for a new line of business focused on advertising.
eBay
2005–2006
Senior Product Manager, Internet Marketing & Community
Launched new products such as eBay Blogs and Product Description Pages designed to enhance eBay Community and maximize natural search traffic and decrease spending on paid search.
Product Management Consultant
2001–2005
Clients included: Adobe, BEA, enScaler, Ideaburst, Open Design Alliance, and Software Mechanics.
Adobe
1999–2001
Senior Product Manager And Evangelist
Launched new initiative within Adobe, including the Adobe SVG Viewer. Introduced Scalable Vector Graphics (SVG) into most of Adobe’s product line, while creating a vibrant developer community. SVG is the W3C ’s XML-based language for programmable 2D vector graphics that enables data-driven, interactive, personalized graphics for web, wireless and print.
Java Software, Sun Microsystems
1997–1999
Product Manager, Java Source Licensee Engineering
Managed an engineering services product, provided customer relations and advocacy by serving as the liaison among the engineering, legal, and sales organizations.
Microtec, A Mentor Graphics Company
1995–1997
Project Manager Marketing
Managed projects including new licensing programs, packaging redesign to improve customer perception and reduce cost. Microtec produces embedded Integrated Development Environments (IDE) and a Real-Time OS.
Training, Technical Support & Writing
Produced and edited end-user and developer manuals and marketing materials. Developed and delivered course materials, and provided end user and first line Developer support. Globetrotter makes license-management products for enterprise and software publishers.
Sun Microsystems
1990–1994
Technical Editor for developer manuals, Script and Tools Development, FrameMaker Guru for the Technical Publications team, and product manager for FlexLM licensing.
Education, Certifications, Publications, and Awards
- U.S. Patent Pending 60/950,102 “Method and Apparatus For Visualizing and Optimizing Message Transfer in Reputation Networks,” Bierman et al., July 16, 2007
- Bachelor of Arts; California State University, Northridge
- Dean’s List for Computer Forensics coursework/ Computer Science Program, College of San Mateo 2004
- Mediation Certification, California Community Dispute Resolution
- CTM Award; ToastMasters International
- Cagle, Kurt, Foreward by Bierman, Michael; SVG Programming. Berkeley: Apress, July 2002
- Award for Excellence, Society for Technical Communication Style Guide 1994
- ISO 9000 Lead Auditor Certification
- Adobe Customer Briefing Center’s Quarterly Top Presenter and Speaker of the Year awards 2001
Activities
- Founder: www.AdobeAlumni.com AdobeAlumni on LinkedIn
- Moderator: Software Product Marketing Discussion
- SVG Blog: linguagrafica.blogspot.com
- Contributing technical writer for the POPFile project
Favorite Quotes
Factorization Methods for Discrete Sequential Estimation, by Gerald J. Bierman. Buy now at
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